Marketing Communications Specialist (NL (Rotterdam area) or USA (Hebron)

About KONI

KONI is a market leader in suspension technology. KONI have provided customers with shock absorbers for 90 years, ensuring a comfortable, safe, and sustainable driving experience in any vehicle, across any terrain.

KONI developed from a skilled local company into a multi-national leading shock absorber specialist, known across the world. In 1972, KONI became a part of ITT (ITT: NYSE), a global diversified industrial company. ITT is a leading manufacturer of highly engineered, customised solutions for the energy, transportation, and industrial markets.

At KONI, you’re surrounded by a passionate, talented, and a diverse staff working together to innovate, engineer and manufacture high quality shock absorbers and suspension components.

Our purpose at KONI is to create suspension solutions, to find the answers to challenging problems and think our way around obstacles and roadblocks to ensure the world keeps moving forward.

Our customers choose KONI because we can solve the most difficult engineering challenges they face, providing the ultimate in suspension innovation, engineering and manufacturing.

Our people are passionate about what they do and about what our customers want, need, and expect. They choose to work at KONI because they want to use their experience to help solve complex changes and make an enduring impact.

About the role  

KONI is in an exciting phase of implementing a brand refresh to market, developing a new marketing and communications strategy and integrating new practices which will drive the company forward. Both online and in person marketing engagements are being renewed as part of a strategy to globalise KONI activities and showcase the brand in new markets around the world.

To achieve the outcomes, we are looking for a motivated and skilled person to bring new insights and direction to our marketing outcomes.  

The role will oversee the global brand management and direction for KONI, including managing an annual global marketing budget, the development, design and implementation of marketing strategies and initiatives, and engagement with a range of stakeholders both internally and externally.

Strategy

• Develop global marketing and communications strategy, annual and longer term
• Develop and maintain annual operations plan to achieve business outcomes
• Together with Sales Managers and KONI sales teams around the world, define growth opportunities through traditional and online marketing initiatives
• Set brand direction and communication tone

Management

• Support management in developing and implementing correct brand and communications usage
• Oversee business marketing and communications activities and ensure support is given when required and requested
• Provide management and leadership to sales marketing teams around the world

Financial

• Manage annual global marketing communications budget, working closely with KONI Finance team and General Manager, KONI
• Coordinate Sales Office budget requests, providing insights into marketing trends and areas where budget can be spent to maximise goals of brand engagement and sales opportunities
• Monthly reporting / tracking together with Finance team

Stakeholder engagement

• Manage internal engagements with ITT Communications colleagues, and ITT Value Centre communications teams.
• Maintain existing relationships with Partners, setting annual reviews to ensure goals and outcomes of partnership support marketing initiatives
• Review stakeholder strategy, finding best ways to promote the brand and achieve value for marketing spend
• Find unique and engaging partnerships which have multiple benefits for the business as a whole
• Develop relationships and communications channels with a press network
• Develop communication channels with global sales distributor network

Other

• Manage and maintain website changes, including content development and refresh and ensuring SEO is reviewed and kept relevant
• Maintaining consistent social media content and engagement across KONI channels, specifically focused on Facebook, Instagram, and LinkedIn.
• Monitoring and responding to engagement (comments, messages, etc.) on social channels
• Trademark coordination for KONI brand, supported by ITT legal team
• Reporting of online activities, utilitising tools such as Google Analytics, Meta Business Suite, or other analytic tools

About you

Technical capabilities

• Understand, or willingness to learn, the KONI product range
• Financial planning and budgeting
• Knowledge of and competency using Kentico (CMS) website platform
• Ability to manage Google Analytics platform
• E-commerce experience, specifically on the Shopify platform
• Familiar with Google Ads platform and able to create and monitor Ad campaigns
• Extremely proficient in use of Microsoft Office suite, in particular: Excel, PowerPoint, Word, Outlook, Teams
• Mid-level knowledge and skills in using Adobe Creative Cloud suite, specifically: InDesign, Illustrator and Photoshop.

Personal qualities

• Proficient in English language (oral and written)
• Strong leadership skills
• Clear and confident communication skills
• Confident engaging with stakeholders
• Can-do and willing attitude
• Team player, able to work together to achieve common goals
• Strategic minded with an ability to create goals and outcomes
• Creative mindset and can think outside the box

Our offer

We offer you a role in an international leading production company where you can use your professional and entrepreneurial skills and make your success and the difference for Koni. Your employment conditions are arranged in the collective labour agreement Metalektro, like 27 Holidays, 13 ADV-days and pension with PME.

For more information, please contact Ezra den Broeder, Corporate Recruiter, via email recruitmentob@itt.com or by telephone 0031-682502646.